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Our Story

We are a family of dessert loving foodies on a mission to make delicious desserts that just happen to be dairy free & gluten free, that everyone can enjoy. Creator and dessert maker Lucy was diagnosed with a dairy and egg intolerance in 2010 and realised there were very few tasty treats for people like her, so she took to the kitchen and started creating.

Pudology gluten free desserts

We promise you won’t be disappointed with our desserts and we’re convinced none of your dinner guests will ever guess their desserts don’t contain dairy!
Lucy Wager - Founder

Pudology Timeline

We’ve come a long way in just 3 years, find out how we got here… Read more…

Read more…

Meet The Team

Lucy Wager


Lucy wager biog here


Full Time Pudologist

Lucy’s Dad and chief cook – he’s not sure how he became a full time Pudologist but loves it nonetheless!



Lucy’s Mum and head food sampler – Maria spends most of her time out and about spreading the Pudology love at events and exhibitions and doing in-store sampling – a cold, but rewarding job!

Richard Ovel

Head of Operations & Marketing


Head of Scrumptiousness

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Celebrate National Picnic Week with Pudology

Celebrate National Picnic Week with Pudology It’s officially summer, and what better way to celebrate than by plonking yourself on a blanket in the park with a big picnic basket of goodies. It’s the perfect accompaniment to an afternoon of tennis and cricket and the…well, watching others play is a sport, right? And if the […]

Pudology & National Vegetarian Week 2017…!

Pudology & National Vegetarian Week 2017…! National Vegetarian Week runs from 15th – 19th May this year, bringing attention to the wonderful meat-free lifestyle that many of our Pudology fans follow. To celebrate, we have put together a list of our favourite veggie dessert recipes that we have been loving over on Pinterest! These also […]

Coeliac Awareness Week – The Gluten Freevolution

Coeliac Awareness Week – The Gluten Freevolution This week marks Coeliac Awareness Week. People up and down the country are being bombarded with information about Coeliac disease – the facts, the myths, the tips and the recipes. Some of you may be wondering what on earth Coeliac disease is. In fact, I asked 5 people […]

Pudology Promotion with Clive’s Pies

Pudology Promotion with Clive’s Pies

Pudology’s guide to a fully free-from Easter with eggs for all

Pudology’s guide to a fully free-from Easter As you know by now, free-from foods are our passion – we think its super important to ensure that people with sensitivities and preferences have delicious options available to them, especially during the traditional holidays that are centred around food. That’s why we provide our indulgent and hugely […]

Pudology Tips for a Free From Red Nose Day Bake Sale

Red Nose Day Bake Sale – we do the hard work so you don’t have to! The 24th March 2017 marks Red Nose Day, and what better way to raise money for a worthy cause than a bake sale? It’s fun, simple and a guaranteed hit. And whether you prefer to plan meticulously or throw […]

Pudology goes all out for British Science Week…

Pudology goes all out for British Science Week… British Science Week runs from the 10th – 17th March and the thought of this got us thinking about why we do what we do. No, we don’t mean eating delicious desserts all day, although that is a pretty big part of what we do and we […]

Veganuary – New Year, New Resolution, New Goal

Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.

How to make 2016 your best Free-From Christmas!

How to make 2016 your best Free-From Christmas!

We are excited this week to announce that our products have hit the shelves in Ireland!

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A Man’s-Eye-View on Health – Richard’s Story

It’s Movember, and as a 30-something male who has suffered with eczema, I decided to pen a candid response about my health and well-being…

Buying Free From At The Great British Supermarket

If you read our last blog about the availability of free-from food online, you’ll know just how quick and easy it is to purchase a huge range of free-from food at the click of a button. Of course, we love Ocado for our online essentials, but what about when online shopping is an inconvenience? When […]

Online Shopping Trends for Free From Foods in the UK

If you follow a free-from diet you will no doubt remember the panic that occurred when you realised you would actually have to purchase free-from food (from where?!). The confusion when you cast your eyes over the ingredients list? The difficulty of hiding an eye-roll when you are asked where you actually buy food from.</strong […]

Back to School Tips – Lunch box fillers for a free-from diet!

Back to School Tips – Lunch box fillers for a free-from diet! The nights are gradually starting to draw in and temperatures are slowly dropping. People are already planning Christmas (what?!) which means it’s time again for the kids to go Back to School. New uniforms will be purchased and rapidly dirtied; pencil cases will […]

Pudology on Health and Well-being

Is your health and well-being in need of a spring clean? Whether you’re looking to get back on track after a summer of excess (why is Pimms so delicious?), or trying to boost your health before a summer holiday, we could all use a little help and motivation along the way. generic female viagra sildenafil […]

The UK Music Festival – what to expect as a vegan/vegetarian

The UK Music Festival – what to expect as a vegan/vegetarian.

Pudology and the Allergy & Free From Show London 2016

Allergy & Free From Show London 2016

Taste of London 2016 – A Gluten Free Revolution

Getting A Taste Of London

Free From BBQ Tips For A Hot Summer

It must be time for a Free From BBQ!

VegFest Bristol 2016 – A Round Up of the Weekend

Last weekend Pudology hit the road again for Bristol’s VegFest!

Our Top 10 Life Hacks For Vegetarian Living

To celebrate National Vegetarian Week with The Vegetarian Society, which runs from 16th – 24th May, we decided to put together a list of our favourite life hacks for easy vegetarian living.

The Pudology Decadent Vegan Chocolate Cheesecake

A Little Pudology Background

Our top 4 life hacks for gluten-free living

As you know, us Pudologists work hard to ensure that our delicious Puds are the best dairy and gluten-free desserts on the market. It is Pudology’s mission to ensure that those who suffer from food allergies can enjoy a treat even more decadent than the ‘normal’ alternative. This is because in the modern world, allergies […]

The BEST Gluten Free Chocolate Cupcake Recipe

My favourite thing about Easter? It offers ingredients for making tasty gluten free treats for weeks after!

Vegan Myth Busting

At the last Pudology sampling event (at York’s Holland & Barratt store) I was fascinated by everyone’s reaction when I revealed that our delicious puddings are vegan. It was clear that most non-vegans believed vegan food should taste inferior to the dairy alternative. Of course, Pudology proved that wrong in just one mouthful… We are […]